on 9th February 2017, the treasure trove of Indus Valley civilization was unveiled through an unprecedented collaboration of the two premiers, Pakistan’s luxury brand Élan and world’s Young Presidents Organization, as they presented ‘Stories of The Indus’ at an exclusive event in Lahore on at the historic Hazuri Bagh.

‘Stories of The Indus’ celebrated the grandiosity of the rich Indus heritage through an amalgamation of literature, music and fashion. Senior media personality Imran Aslam accompanied by the famed singer Zeb Bangash narrated the soul-stirring stories of the Indus. While, the vocal powerhouse Ali Sethi enchanted the audience with his live performance as the models sashayed down the ramp in Élan’s exquisite Couture which brings forward the best of our cultural heritage merged with a modern aesthetic.






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